There are no words to better describe the nine member girl group than “TWICE is a one-of-a-kind girl group.” Ever since their debut, TWICE has been writing history with their records. TWICE is a multinational group with five Korean members(Nayeon, Jeongyeon, Jihyo, Dahyun, Chaeyoung), three Japanese members(Momo, Sana, Mina), and one Taiwanese member(Tzuyu).

TWICE members were cast through ‘Sixteen’, a survival reality program aired on Mnet in 2015. Initially, TWICE was meant to be a seven-member group, until producer JY Park decided to add Tzuyu and Momo at the end making it a nine-member group.

The meaning behind TWICE is that they will touch their fans first through sight and then through sound (music). It is speculated that their record breaking performance is what placed JYP Entertainment into their golden age. JYP Entertainment’s stock hit a record of 30,000 KRW(approx. 25.6 USD) as TWICE expanded their stage globally, compared to the 5,000 KRW(approx. 4.3 USD) prior to their debut.

The success behind TWICE that even made an impact on stocks can be credited to their “uncle fans,” the male fan base in their 30-40s. It was widely accepted that boy groups created more profit due to a passionate female fan base, more willing to spend more on idol goods.

However, TWICE’s “uncle fans” proved this theory wrong. Their male fans proactively purchased TWICE goods online, and even went as far as to buy JYP Entertainment’s stock. Due to these activities, JYP Entertainment’s stock even surpassed that of SM Entertainment, considered No. 1 label in Korea in terms of market capitalization

TWICE debut instantly placed them on top. They landed number one on Mnet’s Mcountdown after releasing their debut title ‘OOH-AAH’ in 2015, and was awarded Best New Artist that year in MAMA.

This was only the beginning for TWICE, as every song they released made its way on top of music charts, and landed first place on music programs. Endless homeruns includes: ‘CHEER UP(April 2016)’, ‘TT(November 2016)’, ‘KNOCK KNOCK(April 2017)’, ‘SIGNAL(May)’, ‘What is Love?(April 2018)’, ‘Dance the Night Away(July)’, ‘YES or YES(November)’, etc.

It is hard to find a girl group with a relay of hit singles such as TWICE. This proves that TWICE is not only the number one girl group but also holds meaningful records even when compared to other girl groups in the past.

There are many factors that contribute to the success of TWICE, especially each members' appeal. Each member has their own charm that appeals to various fans, compared to most girl groups that usually have one or two members who are seen to be the face of the group.

Another factor is the choreography. Fans are instantly energized by the choreography that is easy to follow and represents the lyrics well.

A lot of eyes are on TWICE and how their future will unfold. Many speculate that their status in the K-pop industry will shift, especially with the debut of ITZY in 2019 from their label. The industry analysis on TWICE is that their fame has already hit a peak and they will not be able to continue to maintain their status. These speculations puts even more pressure on TWICE and their albums to be released. It is a crucial time for JYP Entertainment to keep TWICE’s winning streak going.

▶PROFILE
GROUP: TWICE
LABEL: JYP Entertainment
DEBUT: October 20, 2015
DEBUT ALBUM: THE STORY BEGINS (1st Mini Album, Title: OOH-AHH)
DISCOGRAPHY: April 2016 2nd Mini Album ‘PAGE TWO(Title: CHEER UP)’, October 2016 3rd Mini Album ‘TWICEcoaster : LANE 1(Title: TT)’, May 2017 4th Mini Album ‘SIGNAL(Title: SIGNAL)’, April 2018 5th Mini Album ‘What is Love?(Title: What is Love)’, November 2018 6th Mini Album ‘YES or YES(Title: YES or YES)’